farmers

Why sustainable fashion is not a fad, but the future – and what cotton is doing about it

Why sustainable fashion is not a fad, but the future – and what cotton is doing about it

Alan McClay, CEO, Better Cotton No-one puts ‘cotton’ on their Christmas wish-list, but that won’t stop this ubiquitous fibre appearing inside millions of gift-wrapped parcels this festive season. While synthetic fibres have been on the rise for decades, cotton remains the most used natural material in clothing. From socks and shirts to dresses and denim, […]